Mono no aware is a key term in Japanese culture. ‘Mono’ means ‘thing’ or ‘things’; ‘aware’ means ‘feeling’ or sentiment, and the particle ‘no’ indicates something an object possesses. So mono no aware signifies the deep feeling or pathos of things, the powerful emotions that objects can evoke or instil in us.
Mono no aware
From lofi hip hop and chill beats to ambient soundscapes, soulful melodies and electronica, each release tells a story, weaving together cultures and experiences into a tapestry of aural exploration.
Modranicht ~ Echoes don’t apologize
Pueblo Vista ~ Glass Skin
Pueblo Vista & Lo-Fi Tigers ~ Blurred edges of a distant memory
Milo Maven & Paul Gilmore ~ We are born in the moonlight
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MY "Hot take" on indie artists
Being an indie artist isn’t automatically a badge of authenticity
— sometimes it’s just a result of avoiding the business side of music, which is crucial for long-term success.